SVIEN RASMUSSEN
“My motivation has never been higher! I love windsurfing, paddle boarding and also to develop all that great gear which we test every week. On top of that I love the ocean and I love my 10 year old daughter! We need to ensure that those who come next can live such amazing lives and enjoy the oceans and the planet the way we have. That is not yet the direction the world is moving and my motivation is now evolving around the creation of projects and alliances to protect the oceans, accelerating change. We will step by step bring our sport, our brand, our riders and our employees on a journey of engagement, so we all can find ways to become useful in turning the tide. How can we do that? First of all we need to run a better business by always making better products so we can afford to invest resources into futuristic eco innovations. We need to create benchmark eco innovative products and quickly turn around our company to be become a leading global trendsetter in sustainability. It is indeed symbolic as we obviously are in one of the world’s tiniest industries, thus a drop in the ocean. We however will interact with other industries to move forward and also connect with governments for policy making. These projects are very exciting and motivational as it is a new journey within the current one. I am motivated to help accelerate a positive development where we all strive to be champions in sustainability and making a better tomorrow for those who come next, and yes. I would like to be with them for some time! Purpose is the new luxury!”
My motivation is now evolving around the creation of projects and alliances to protect the oceans.