ALEX HASCH (Sales and marketing, 21 years experience.)
Alex boasts a wealth of experience in sales and marketing and works hand in hand with Raoul running the business behind the scenes at North.
“I am in charge of sales and I share the marketing with Raoul. I started windsurfing thirty years ago and did an apprenticeship with North way back in 1995. I met Raoul way back then as well. I also went to a private marketing school in Munich to learn more about the business side. Back in the day I worked with Mistral and Naish Sails, which were all under the same umbrella when it was “Mistral Sports GmbH”. I was in charge of F2 for several years and had my own distribution company for wristbands and apparel but now I am back full time with North. I am in charge of social media, making the catalogue, the sales side of the company and share the marketing with Raoul. We are both in charge of the team as well and also work with the guys at Fanatic, as the riders are across both brands.”