One thing you need to take into account when you ask this question is not how much a designer or even a rider costs. It’s more like, how much do I need to spend to make sure that the designer can do their job, and how much do I need to spend to promote that I have a famous rider. So when you think that this resource would cost 1, than you can calculate immediately that it would cost you 2, therefore double. For the costs of a designer, you have to ask the other brands. I guess it costs as much as a good rider. As I said before, we are lucky that I can do it all myself. If we would have had to pay designers and top riders to prove the product, and everything else mentioned, it would have been an impossible mission to establish Point-7 in such a short time between the other well known brands. We don’t put in production one product which does not get tested properly on the water by myself first. I want to know what we sell, and I bring it to all its extremes to make sure our riders have the best gear, and our clients the best performance. What our team uses comes from the same shelves our clients get their gear from.”
To win a world title you either pay a lot of money for the best rider, or you build champions.