THE GOAL
A lot of people ask me this. It is pretty simple. I love the ocean and I always had the desire for being on the ocean. If you really have a desire like this the fire that is burning grows every day. Ultimately there is a huge potential to attract a lot of people into our sports who are attracted by the outdoor life in general. I want to have a very strong message between all of our water sports to attract potential people that are not fans of water sports to come and live the fun factor in what we do. What we need is for people to try windsurfing or paddle boarding as a group, then they will have a lot more fun trying it. Having fun when you try a sport can really define whether you continue with it or not. The water is very fascinating for most people. I think in the end all of our sports – surfing, windsurfing, kiting and SUP are all attractive sports but the time people really start having fun is when they can share it with somebody who is a friend or somebody you met on the beach who wants to share the passion. I think in the end my ultimate goal is to attract as many people as possible to our outdoor life and since I am a big fan and lover of the ocean, I hope that more and more people, thanks to what we are doing with equipment and fashion, can be attracted by our message to go out there and try it out. In the end it is quite an important step for humanity to go out and experience outdoor life. We don’t spend enough time outdoors, people these days spend too much time in front of the screen or stuck in the city! It is difficult to overcome the trend today of kids being addicted to phones and tablets. You can make a lot of free time if you use the screen and Internet as your tool. At the end of the day, there is a time to stop and say I am going to go out there and play! People need to separate the idea of work and the idea of play in a good way. We are all humans and we need to keep playing. I think watersports is one of the best choices for people to keep playing.
