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THE FUTURE
It will be interesting to see how consumers will react to Tushingham’s bold reaction to the way the market is evolving. Surviving solely as a sail brand was only sustainable for so long in the windsurfing retail sector as the market battled through the last recession. By branching out into the distribution leg of the business, Tushingham showed how they can adapt and remain buoyant through difficult times. Now with ‘The Bolt’ they’re hoping this latest step will keep windsurfing sails simple for both the shops and the consumers, allowing them to remain one of the ‘Rocks’ of UK windsurfing for many more years to come! JC