LOCATION, LOCATION, LOCATION!
So why Maui?, Craig Gertenbach, Fanatic’s brand manager explains:
“We rent a house on the beach at Sprecks which has a lot of advantages, the most important being to have a complete overview of conditions without wasting time driving from house to beach then back again to load up gear. On top of that, there are very few places where you can store as much equipment as we have, without owners and other residents getting nervous; never mind the 15-20 cars and vans in the driveway and just generally having loads of people stopping by every day. Also for JC and our organisation, there is little time wasted as we can work on many different themes if there is no wind or between shoots. Maui in general is also a very productive location to work from, as you have mostly ideal and dependable conditions, many team riders already on the island for spring time training, qualified helicopter pilots for the tricky and windy shoots, as well as the infrastructure needed for getting the gear shipped in and out, plus the office facilities. Many other locations offer some of those points, but none can offer all, especially regarding the logistics”