BEHIND THE SCENES: JP / NP 2023

Check out this awesome video edit showing some crazy behind the scenes highlights from the 2023 JP/ NeilPryde photoshoot in Cape Town.

“Our annual photoshoot is always a special time for everyone involved. It’s the one time of year when our team-riders, marketing department, product development and media teams get together and spend time on and off the water together. Add to that the satisfaction of seeing an entire year of R&D work finally unveiled and put into action in the full glory of all the new colours, materials and construction techniques. Thank you to our amazing creative team for putting together this fun behind the scenes look into our trip this year. Aalvaa Media and C:Dub Films led the way on on many 16 hour filming days featuring road trips through some of the world’s most stunning scenery to get to breath taking beaches and a seemingly endless amount of fun energy bursting from everyone involved. Teamwork and camaraderie are what makes our sports so special and we hope you enjoy watching this wrap up of our time in South Africa as much as we enjoyed every part of making it. From design drawings to sail recuts, daily planning to epic sessions, sand buried tires to the simple pleasure of managing to separate a stuck together mast!”

Edit: Aalvaa Media Cinematography: AALVAAMEDIA / CDUBFILMS