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FOAM LIFE: FLIP FLIP

01/04/2021
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FoamLife release the world’s first flip flop designed specifically for goofy footers!


Say hello to the ‘Flip Flip’.

Due to launch in mid-April, FoamLife are a new flip flop brand taking the industry by storm with their comfort, style, and raw innovation…

Goofy footers have always stood in the shadows and represented a humble minority compared to their regular footed siblings. With the introduction of this ground-breaking new product, FoamLife are seizing the opportunity to develop flip flops specifically for those who choose to put their right foot forward.

“As a new brand we wanted to start off on the right foot so to speak and for too long regular footers have dominated the footwear market while us goofy footers have suffered in silence. It’s time to set things right.”

 Tony Foot I Head of Protoetype Development FoamLife

“This historic announcement had come as welcome news to the often-neglected goofy footed community. A real step in the right direction”.

Prof: Fillippe Flope I Head Podiatrist at University of Veruka

Available at: www.thefoamlife.com and all leading retailers.

Contact details: [email protected]

Aout FoamLife

FoamLife was created by a collective of likeminded friends, creatives, thinkers, makers, and doers. Our story is an unconventional one from the outset…

FoamLife was born in March 2020 under deepest darkest Covid lockdown – a time of unprecedented change when everyone’s lives and normal routines were put on pause.

They say that all change brings opportunity and that pause proved to be just the catalyst of change required for us to collectively envision a fresh and disruptive new footwear brand based on a simple shared idea;

‘We believe that a life lived in flip flops is a life better lived’.

As athletes, artists, and musicians who’ve grown up living a ‘beach lifestyle’, we believe that a flip flop is more than just something that you put on your feet. Whether you’re finishing a long day at work or you’re just chilling with friends, slipping into a pair of flip flops just flicks that mental ‘feel good’ factor in us all.

As sports and fashion industry lifers, we are as passionate about creating great products as we are about creating great brands. With sustainability at our core; our aim is to create simple, stylish, and sublimely comfortable products that don’t cost the earth.  At the end of the day, FoamLife is the simple manifestation of our collective imaginations, belief systems and often times counter intuitive approaches to life. Live less ordinary.

 

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